Clorox ToiletWand™ Video
ROLE: My role in this multi-purpose brand video was concepting, storyboarding and design oversight.
AGENCY: Critical Mass
AGENCY: Critical Mass
Published on:
2011
Art Direction, Advertising, Motion
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ROLE: Responsible for creative oversight and design throughout an overhaul redesign of Clorox.com.
AGENCY: Critical Mass
Art Direction, Web Design2011 -
ROLE: I was responsible for art direction, creative oversight and design; leading a team of 5 designers to build a site for the Clorox B2B site, cloroxprofessional.com.
AGENCY: Critical MassArt Direction, Web Design2011 -
ROLE: I was part of a large team that designed the interface for a configurator, in parallel streams, for Nissan and Infiniti vehicles.
AGENCY: Critical MassInteraction Design, Web Design2011 -
ROLE: I was responsible for the art direction and design of a site for Da Capo Caffè, an authentic Italian bistro in Edmonton.
STUDIO: Vision Creative Inc.Art Direction, Web Design, Interaction Design2009 -
ROLE: As a freelance project, I created a design template for the Matrix Hotel that the Westcorp Group could extend across all 5 of their hotel properties.
CLIENT: WhitesparkArt Direction, Web Design2011 -
ROLE: I was responsible for the art direction, design and thematic development of Canadian Western Bank's annual report in 2010 (reporting for 2009).
STUDIO: Vision Creative Inc.Art Direction, Print Design, Design2011 -
ROLE: I created this self-initiated concept for a fictitious vineyard that would celebrate the often infamous role wine has played as literary muse. This concept extends as a series of wines, each named for a renowned author or poet.Package Design2010 -
ROLE: Design and thematic direction for a travelling film festival called Prairie Tales. Works included: program, poster, pamphlet, bumpers, dvd artwork and menu.
CLIENT: Metro CinemaPrint Design2011
